Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who empowers brands establish credibility, climb to the top of search results, and land placements across 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's professional journey has been far from traditional. After website earning a business education from schools such as Michigan Ross, he began his career in retail operations — running national retail stores, leading multiple store locations, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he grew a business across five states — and sold that business as well. It was during this time that he became captivated by digital marketing.
Press Releases With a Purpose
Today, Rohde runs 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he provides a full range of services engineered to move the needle for businesses.
His core offering is press release distribution, publishing content across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers high-profile article placements on leading publications, SEO and local SEO services, white-hat link building campaigns, and PPC advertising.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his expertise in AI search visibility. He positions press releases as a form of strategic input for AI platforms — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This forward-looking methodology offers brands a significant advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's impact stretches much further than his agency's walls. He hosts two podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting founders and business leaders.
As a conference presenter, Rohde has taken the stage at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy provide a strategic advantage.